What the hell is Übergood you ask?

It’s a blog.

Ok, here’s a little more detail. I have been a professional designer (product, graphic & interactive) for a long time now and with the job comes an appreciation for all things with visual appeal. Combine that with decade(s) long addictions for snowboarding, mountain biking and such and I’d like to think I have something to blog about – Übergood – a blog about design excellence within the sports industry.

Now I have no intention of giving you the heads up on the latest spangled tennis racquet from Prince or Nike’s new oversized golf driver. Instead I’m going to stick to what I know best (and what I’m interested in) which is basically the ‘action sports’ world for want of a better word! So expect to read about snowboarding, mountain biking, bmx, skateboarding, surfing, streetwear, footwear, outerwear… all from a design perspective and covering all aspects of design – graphic, product, fashion, interactive.