Thought I’d pull together a bunch of 2010 Burton images that were circulating the interweb.
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Years and years ago, (we’re talking early 90’s) I remember hearing rumours of a crazy electric drivetrain. Oh how my cycling buddies and I laughed. “What happens when you cycle through a puddle…”, “what happens when the batteries run flat…”, “the rear mech will cost the same as my whole bike…”.
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Hammerschmidt is the revolutionary new transmission technology from the clever chaps at SRAM, and I’m predicting it to be one of the biggest leap forwards in bike tech in the last 5 years! A hefty claim, yes, but this is one sweet piece of kit.
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August generally marks the beginning of the trickle of new snowboard kit hitting the shelves all over the world. It also is the time when all the film-makers launch their new flicks and manufacturers launch their websites showcasing all their goodies for the 08/09 season.
Being an interactive designer for a living, I have high standards when it comes to site design and it’ll take a pretty decent site to impress me. That being said, simple is always good to! So here’s a round-up of this seasons new websites so far. (Don’t hold your breath, there are a lot of unexpected let downs here).
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Hailing from Norway, “Alta has become the essence of a bike: A frame, two wheels, saddle, pedals, and handlebars…”
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There’s not much to say here other than “WOW”! Yes, you are seeing correctly that is a skate deck with cut-away graphics. Laser cut-away to be precise. Very precise.
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“Wetsuit of the Year” is a prestigious award to win in the surf industry. Given out by SIMA (Surf Industry Manufacturer’s Association) for the wetsuit that features the most exciting design, appeal, or innovation, Xcel won the award for it’s revolutionary Infiniti Drylock waterproof system, the next evolution of the Infiniti Series wetsuits that won Xcel these same honors last year. The award was announced May 19th at the annual industry conference in Cabo San Lucas, Mexico.
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Mountain biking has changed. Gone are the days of weight-weenie gram savers, purple anodised everything, criminally tight lycra and cow horn bar-ends! These days the average mid-level mountain bike is designed to tackle almost anything you throw at it with most possesing at least 4″ of front and rear suspension, disc brakes and 27 gears.
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Intense Cycles has just unveiled a new trail bike at the Sea Otter Classic in California, but it is yet to be named. Intense are asking for suggestions from Sea Otter spectators and soon through their website.
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Girl Skateboards’ Eric Koston and Art Director/Artist Andy Jenkins got together to make a limited (RED) Edition deck.
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